Creative Director | Writer
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Bear Naked Granola Video

Bear Naked Granola wasn’t made for athletes or hippies. It was made for people who like to eat delicious foods that make them feel good. They needed a way to introduce their message, and tasty granola, on a national level.

THE IDEA

THE IDEA

We created a video that told their story through the people Bear Naked appeals to — everyone. Using diverse personalities and conversational narrative, we showed the people that this was a product for them (and everyone they know).

MY ROLE

MY ROLE

As copywriter on the project, I collaborated with an art director to create the concept, write the script, storyboard the idea and write the tagline.