Creative Director | Writer
Screen Shot 2017-08-06 at 8.59.46 AM.png

Hill Country Ride for AIDS Campaign

The Hill Country Ride for AIDS is the largest fundraiser for HIV/AIDS services in central Texas. This festive bike ride through the hill country is full of fresh air, scenic views and lots of laughs. Each year they invite riders to join the fun and have some serious fun for a serious cause.

THE IDEA

THE IDEA

This campaign promotes participation in the ride by embracing the fun and spirit of this one-of-a-kind event and poking fun at an easy target — spandex-clad riders. The message is simple — spandex saves.

jersery.png
collateral.png
posters.jpg
MY ROLE

MY ROLE

As the copywriter on the account, I collaborated with an art director to create the idea and then bring it to life across touchpoints.