Creative Director | Writer
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Sam Houston Race Park Campaign

Sam Houston Race Park was faced with an aging audience and increasingly low attendance. They needed a way to target a younger audience even though research revealed they found horse tracks confusing and intimidating.

THE IDEA

THE IDEA

We created a campaign with an extremely simple message —  racing is fun. We encouraged people to spend their days racing and their nights cheering on the horses at Sam Houston Race Park.

MY ROLE

I was the copywriter on the project. I collaborated with a creative director and art director to concept the idea, write scripts, interview directors, cast talent and review video edits.