With the website at the center of their marketing ecosystem, it was necessary to reflect the new positioning in order to tell a consistent brand story from site to shelf.
The site tells the brand story through slow-motion video, backyard imagery, and welcoming copy. The story reminds consumers to slow down and enjoy the moment, while easy paths to online purchase and a product locator make it easy for them to buy the product.
As the digital lead, I attended branding workshops with an integrated agency team to shape branding and positioning. I then strategized how it would roll out in digital and worked with my cross-functional team to bring the site to life.
Launching soon. I’ll keep you posted.