Creative Director | Writer
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Tradewinds Tea Website

Along with a formula change to focus their recipe on all-natural ingredients, Tradewinds Tea centered their branding around the thing that sets them apart — their slow-brewing process. New messaging was established to remind consumers to take a moment to slow down and enjoy every slow-brewed sip.

THE WEBSITE

THE WEBSITE

With the website at the center of their marketing ecosystem, it was necessary to reflect the new positioning in order to tell a consistent brand story from site to shelf.

THE CONCEPT

THE CONCEPT

The site tells the brand story through slow-motion video, backyard imagery, and welcoming copy. The story reminds consumers to slow down and enjoy the moment, while easy paths to online purchase and a product locator make it easy for them to buy the product. 

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MY ROLE

MY ROLE

As the digital lead, I attended branding workshops with an integrated agency team to shape branding and positioning. I then strategized how it would roll out in digital and worked with my cross-functional team to bring the site to life.

THE RESULT

THE RESULT

Launching soon. I’ll keep you posted.