Bear Naked Granola wasn’t made for athletes or hippies. It was made for people who like to eat delicious foods that make them feel good. They needed a way to introduce their message, and tasty granola, on a national level.
We created a video that told their story through the people Bear Naked appeals to — everyone. Using diverse personalities and conversational narrative, we showed the people that this was a product for them (and everyone they know).
As copywriter on the project, I collaborated with an art director to create the concept, write the script, storyboard the idea and write the tagline.